Impressive and well-thought-out projects

Website and online shop design

Do you need a professional website or online shop design that will impress your users and increase sales? We specialise in designing websites and online shops that combine beautiful design with a unique user experience.
Our designs are not only about aesthetics – they are primarily about functionality, usability and conversion.

Did you know that an ill-conceived design for your website or online shop can result in:

  • a high bounce rate (people leaving your website immediately after entering it), reaching up to 70%?
  • even up to 40% weaker conversion (convincing the user to perform a key action for you in the shop or on the website) if you do not take care of a design optimised for mobile devices?
  • lost leads due to hidden or weak calls to action on your website?
  • even up to 60% weaker sales when the product page layout is poorly designed?

What is website and online shop design, and why is it crucial?

Website design is a comprehensive creative process that precedes programming and implementation. It is the stage at which we define how your website will look, how it will function, and what kind of experience it will provide to users.

Imagine you are building a house. Designing is the architect's job – drawing plans, determining the layout of rooms, selecting materials and colours. Programming is the job of the construction team, which erects the walls according to the plan. Without a good design, even the best construction team will not be able to create a functional and beautiful house.

The same applies to websites. Design is a fundamental part of the website creation process – without it, programmers do not know exactly what to code.

"Designing" is not the same as "programming".

These terms are often confused, but they refer to completely different specialisations:

DesignProgramming (coding)

User research and needs analysis – we investigate who your users are, what they need, and how they behave.

Information architecture – we organise content in a logical and intuitive manner.

Sketching and prototyping – we create website skeletons that show the structure itself without any graphic details.

Visual design and graphics – we design the appearance of every element: buttons, sections, images.

Selection of colours, typography, elements – in a word: consistent visual identity.

HTML, CSS, JavaScript coding – we translate your design into working code.

Database integrations – we connect the website with systems that store data.

Content management systems – we implement content management tools.

Performance optimisation – we ensure fast loading speeds and smooth operation.

The result of this work is graphic designs, mock-ups and interactive prototypes – a detailed ‘construction plan’ for your online shop.The result of our work is a functional, optimised website or online shop – ready for publication.

Website development - see what the entire process looks like, from design to implementation.

Why are both stages crucial?

  • A good design without good programming is a beautiful but slow and non-functional website – like a luxury car without an engine.
  • Good programming without a good design results in a fast website, but one that is unreadable and does not convert – like an efficient engine in an ugly and uncomfortable car.

Only the combination of both gives you a website that is beautiful, fast, functional and effective – convincing users to take action.

Modern website and online shop design includes:

Experience design is about creating user-friendly interactions with a website, preceding the creation of the user interface. It is not just about how the website looks, but above all about how it is used.

  • User needs research – we conduct interviews, surveys and analyses to understand your target group
  • User path mapping – we map every step a user takes on the website – from entering, through browsing, to finalising a purchase or submitting a form
  • Information architecture and product categorisation - we organise menus, product categories and content structure so that users always know where they are and how to find what they are looking for
  • Usability testing – we test the design with real users to ensure that everything works intuitively
  • Conversion optimisation – we optimise every element for conversion – whether it's generating leads (websites) or finalising sales (shops)

Why is this important? As many as 88% of users do not return to a website after a bad experience. Good design is the difference between rejection and conversion.

User research and needs analysisfind out how we research your customers' needs.

Interface design is the creation of what the user sees and interacts with.

  • Visual hierarchy – we guide the user's gaze from the header, through key information, to the call-to-action buttons. This is the correct order
  • Shop-specific elements – we design specialised elements: product cards, filters, shopping baskets, photo galleries
  • Trust-building elements – we skilfully weave in customer reviews, security certificates, and money-back guarantees
  • Optimisation for mobile devices – we design with smartphones in mind, as they are now used for 60% of online store transactions
  • Brand consistency – we ensure visual consistency on every screen and at every point of contact with the brand

Why is this important? Users form an opinion about your website in 0.05 seconds. A professional interface builds credibility and encourages further browsing.

 Visual design and brand identitysee how we create a consistent visual identity.

Responsive design means ensuring an excellent experience on every device – from smartphones and tablets to large monitors.

  • Mobile-first approach – we start by designing the mobile version (in line with the aforementioned statistic that 60% of traffic in shops comes from smartphones)
  • Touch-optimised interfaces – we design buttons and interactive elements optimised for touch screens
  • Progressive web app features – we implement features that bring the website closer to a mobile application
  • Cross-device shopping continuity – users can start browsing on their phone and complete their purchase on their computer

Why is this important? Google rewards mobile-optimised websites in its search results. Lack of responsiveness means lost search engine rankings and lost conversions.

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Our web design services

At first glance, web design seems to be a task that anyone who knows how to use tools such as Figma or Photoshop can handle. But is that really the case?

We design professional websites that build your brand's credibility and effectively generate leads:

  • Professional brand presentation – we present your company in a way that builds trust
  • Lead generation optimisation – we design conversion paths that lead to form completion or contact
  • Forms and calls to action (CTA) – we create forms and buttons that encourage action
  • Service presentation layouts - we present your services in a clear and convincing way
  • Storytelling in the ‘About us’ section - we tell your company's story in a way that builds an emotional connection

Features: Compact 3-7 subpages presenting your company, services and portfolio. Ideal for small businesses, freelancers and local businesses.

Typical subpages: Home, About us, Services, Portfolio, Contact

Project completion time: 2-3 weeks

We design dedicated landing pages for advertising campaigns, focusing on maximum conversion:

  • High conversion design patterns – we use proven solutions that increase conversion rates
  • Comparative testing layouts – we design variants for testing in order to select the most effective solution
  • Campaign-tailored messaging – we adapt the message to a specific campaign and audience
  • Form optimisation – we simplify forms and eliminate obstacles to increase the number of completions
  • Thank you pages – we design pages that appear after the form is completed, which build relationships and lead to further actions

Landing page - discover our approach to campaign page design.

We design creative websites for artists, photographers, agencies, and anyone who wants to stand out visually:

  • Storytelling through images – we tell stories through visualisations and innovative layouts
  • Galleries and presentations of works – we design galleries that showcase your work in the best possible light
  • Interactive elements – we add interactive elements that engage and are memorable
  • Personal branding – we build a unique visual identity that reflects your personality
  • Creative navigation systems – we design customised yet intuitive systems for navigating the site
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Online shop design services

Shop design is much more than just attractive product cards. It is a complex process that requires knowledge of shopping psychology and user experience:

  • Strategic product placement – we place bestsellers and promotions in places with the highest conversion rates
  • Category navigation design – we design intuitive category navigation with an extensive menu
  • Trust-building elements – we immediately display reviews, free delivery, and return policy
  • Promotional banners – we design banners that attract attention without being overwhelming
  • Advanced filtering systems – we design filters that allow you to quickly narrow down your results
  • Product grid optimisation – we optimise the layout of products for readability and conversion
  • Sorting options – we add intuitive sorting options (price, popularity, new arrivals)
  • Quick product preview – we design the ability to preview a product without leaving the list

These are the most important pages in the shop – this is where the decision to buy is made:

  • Product photo presentation – we design galleries with zoom and 360° view options
  • Strategic information hierarchy – we arrange information in order of importance (price, availability) to details
  • Integration of trust elements - we weave reviews, certificates and guarantees in a natural way
  • Optimisation of adding to basket - we design a clear, tempting add to basket button
  • Related products section - we increase the value of the basket through intelligent recommendations

This is where you most often lose customers – that's why designing the purchase completion process is critical:

  • Transparent purchasing process – we design a simple, multi-step or single-page process
  • Form field optimisation – we minimise the number of fields to fill in
    Progress indicators – we show the user what stage they are at and how much is left
  • Payment options – we present payment methods in a transparent, trustworthy manner
  • Preventing shopping cart abandonment – we design elements that reduce shopping cart abandonment

Most online shopping is now done on smartphones:

  • Touch-optimized product cards - thumb-friendly elements
  • Simplified mobile checkout - maximally simplified checkout process
  • Mobile payment integration - integration with Google Pay, Apple Pay
  • Sticky navigation - key elements always visible when scrolling
Tworzenie sklepów internetowych
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Do you need a complete website development service? Click on the link below.

Website development strzalka-prawo

Step-by-step process of designing a website and online store

See what our proven design process looks like.

Tools and technologies we use to design websites and online shops

Research and analysis of websites and online shops

  • Hotjar - visual representation of user interactions (colourful "heat maps") and recordings of user sessions
  • Google Analytics - user behaviour analysis
  • Microsoft Clarity - session recording tool
  • Typeform / Formularze Google - user surveys

Interface design

  • Figma - our main tool for designing interfaces and prototyping websites.
  • Miro / FigJam - for workshops, user path mapping and sketching

Portfolio - our best website designs

A few examples of projects we are proud of

Serwis internetowy KNF

Website of the Financial Supervision Authority

UX Design & UI Design

Technologies : Adobe XD, Figma

ELPRO website

UX / UI Design

Technologies : Figma

OneMillion brand website design

UX / UI Design, Modelowanie 3D

Technologies : Figma, Blender

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Check out the projects we are proud of.

See our portfolio of work strzalka-prawo

Website design and the entire creation process

Designing is one of the key stages of creating a website, but not the only one. Here is the full process:

 

Price list of website design

The cost of design depends on the complexity of the project, the number of subpages, the required research and iterations.

Websites-design

Landing page 
(from 2 500 PLN)
Business card page (3-7 subpages) 
(from 4 000 PLN)
Corporate website (10-20 subpages) 
(from 8 000 PLN)
Study of campaign assumptionsUser surveys and profilesExtensive user research
System testing (two versions)WireframingUser path mapping (Customer Journey)
Design for high conversionUI design of all subpagesWireframing
Responsive projectDesign systemUI design of all subpages
Two rounds of correctionsResponsive projectAdvanced design system
 Two rounds of correctionsThree rounds of corrections
  Responsive project
  Interactive prototype

Online stores-design

Small shop (basic screens)

 From 8 000 PLN

Medium store (advanced features)

From 15 000 PLN 
All small store screens plus:

Large store / sales platform 

From 25 000 PLN 
All medium store screens plus:

Main pageAdvanced filtersSeller Panel
List of productsWish listAdvanced Search
Product pageUser account pageRecommendation System
Shopping cart and purchase completionExtensive user researchComprehensive tests with users
Responsive projectThree rounds of CorrectionsFour rounds of Corrections
Two rounds of Corrections  

Additional services for designing websites and online stores:

  • Interactive prototype: +2 000 - 5 000 PLN
  • Tests with users (5-10 people): +3 000 - 6 000 PLN
  • Animations and microinteractions: +2 000 - 8 000 PLN
  • Illustrations to order: from 500 PLN / illustration
  • Additional round of Corrections: +1 000 PLN

Prices are indicative. Each project is evaluated individually after a free consultation.

Start designing your website today

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Let us know if you have questions strzalka-prawo

Frequently asked questions (FAQ)

Design is, figuratively, the work of an architect – we create a visual plan and logic of your website (UX/UI), that is, how it will look and how it will be used. Programming is the organic work of the construction team, which turns this plan into working code. A good website needs both of these steps to be beautiful, functional and fast at the same time.

Our process is divided into 5 main stages:

  1. Discovery and research (1-2 weeks)): We start with a strategy workshop, competition analysis and your target audience.
  2. Architecture and wireframe (1-2 weeks)): We create a "wireframe" of your site, planning the layout of the content and navigation.
  3. Visual design (2-3 weeks)): We give the site a look, choose colors, fonts and create a full graphic design.
  4. Prototyping (1 Week)): We create an interactive, clickable model of your site, which allows you to test its operation before programming.
  5. Transfer to developers (1 Week)): We prepare a complete package of files and documentation for the development team.

Implementation time depends on the complexity of the project:

  • Landing page: 1-2 weeks
  • Business card page (3-7 subpages): 2-3 weeks
  • Corporate website (10-20 subpages): 4-8 weeks 
  • Small online store: 4-6 weeks
  • Large online store: 10-16 weeks

You will receive from us a complete design package that includes:

  • All source files (most often in Figma format). 
  • Full graphic designs of all subpages in the version for computers and mobile devices.
  • Detailed documentation for developers (colors, fonts, spacing).
  • All used graphics, icons and other resources. 
  • Optional: interactive prototype and utility test report.

The cost of the project depends on its scale and complexity. Indicative net prices are:

  • Landing page: from 2 500 PLN
  •  Business card page: from 4 000 PLN
  • Corporate website: from 8 000 PLN 
  • Small e-commerce shop: from 8 000 PLN
  • Average e-commerce store: from 15 000 PLN

We evaluate each project individually after a free consultation.

Of course! You can order the same UX/UI design service from us. After it is completed, we will give you the complete files that you can provide to your own developer or another company for implementation.

As standard, the price of the project includes 2-3 rounds of corrections, depending on the selected package. This allows you to refine the project in accordance with your expectations. It is possible to purchase additional rounds of fixes.

Yes, for larger projects (over PLN 10,000) we offer flexible forms of payment. Most often we use the model of 50% advance at the start and 50% after the completion and acceptance of the project. (for larger projects, the percentage of advance payment is set individually)

Yes, that's the absolute standard. Each of our projects is created in a "mobile-first" approach, which means that we first design a version for smartphones, and then adapt it to larger screens (tablets and computers).

It's not a problem. We can get started by using temporary content ("lorem ipsum") simulating the layout of text and stock photos to give the project the right structure. At the same time, we offer a professional copywriting service, in which our specialists can prepare engaging and SEO-optimized texts for your website.

Yes, we also provide services in the field of design logo and full visual brand identification. This is a separate service that is best done before you start working on the site to ensure visual consistency.

After the project is submitted to the programming stage, small changes (such as text substitution, color change) are usually possible. However, major structural changes (e.g. a change in the layout of an entire section) may be difficult to implement and entail additional costs. That's why we put so much emphasis on refining the project and accepting it before starting coding.

Questions? icon Questions?
+48 538 537 623