How to increase shop sales by 348% year-on-year in two months? Case Study

Our latest collaboration with a client in the sporting goods industry yielded results that significantly exceeded expectations. In just two months, we increased sales by 348%. How did we do it? Discover the key elements that contributed to this spectacular growth.

A solid foundation: Data analysis before starting work

Before we made any changes, we conducted a thorough analysis of the initial situation. This phase was crucial for our subsequent success.

Market analysis and target group creation

The starting point was a detailed analysis of the sporting goods market and consumer behaviour. Our activities included:

• Identification of the main demographic groups of customers
• Analysis of user purchase paths and pain points
• Survey of purchasing preferences in different age groups
• Mapping the needs of different groups of athletes (amateurs vs. professionals)
• Identification of seasonal purchasing trends

Thanks to these actions, we have precisely identified target groups and their specific needs. This has allowed us to tailor the interface and functionality of the shop to the actual expectations of customers.

Competitor analysis and SEO audit

At the same time, we conducted a comprehensive analysis of the competitive environment:

• We examined the strengths and weaknesses of five major competitors.
• We conducted an in-depth SEO audit identifying critical deficiencies.
• We analysed keywords with the highest conversion potential.
• We identified gaps in the competitors' offerings that could be exploited.
• We examined the pricing and promotional strategies used by market leaders.

This analysis provided valuable insights that determined subsequent design and business decisions. Knowing what works for competitors and what needs improvement proved invaluable.

Comprehensive UX optimisation as the foundation for success

The starting point was a comprehensive analysis of user experiences. We identified a number of factors that made it difficult for consumers to complete their purchases. The outdated theme was unintuitive, and the purchasing process involved too many steps.

Our activities included:

• A complete overhaul of the shop's theme with an emphasis on intuitiveness and aesthetics
• Redesign of the home page for better presentation of the offer
• Modification of the shopping basket eliminating unnecessary steps
• Simplifying the checkout process to shorten the purchasing path
• Adding product cards to blog articles to facilitate purchasing

These changes significantly improved the customer experience and simplified the purchasing process. The intuitive interface enabled faster purchasing decisions and higher conversion rates.

Features that drive sales

At the same time, we have introduced a number of features that have proven indispensable for modern e-consumers:

• Advanced search engines and product filters allowing you to quickly find the perfect sports item
• Additional shipping and payment methods tailored to customer preferences
• Mechancross-selling and up-selling techniques that increase basket value
• Intelligent product recommendations based on user behaviour
• Instant customer service via online chats available at key moments in the purchasing journey

The last element in particular proved to be a game changer. The implementation of an instant chat support system at moments of customer hesitation (e.g. when filling the shopping basket or during the checkout process) significantly reduced the basket abandonment rate. Customers appreciate the ability to get instant answers to questions about products, availability, or delivery methods. This personalised service, combined with technical improvements, creates a synergy effect that translates into better sales results every day.

These changes resulted not only in an increase in the number of transactions, but also in the average basket value.

Technical aspects of success

From a technical point of view, the following were crucial:

• Drastic improvement in page loading time from 1.5 seconds to just 0.3–0.4 seconds
• Optimisation of graphics loading while maintaining high quality
• Redesign of category and product structure for improved navigation
• Automatically generated tables of contents improve the user experience.
• Implementation of microtags affecting visibility in search engines

Te usprThese improvements not only enhanced the user experience, but also resulted in significant savings. Server costs were reduced by 58%, while the performance of the entire system was increased.

Huge increase in product sales

In parallel with technical and UX optimisation, we carried out activities that dramatically increased sales effectiveness. As a result, we managed to increase the number of products sold by an impressive 758%. This was possible thanks to:

• Improving the presentation of products and their variants
• Optimisation of the purchasing path and conversion process
• Implementation of effective recommendation mechanisms
• Improving the accessibility and visibility of products in the shop

Measurable results

The results of our efforts exceeded our wildest expectations. In just two months, we achieved:

• 348% increase in sales
• 58% reduction in monthly server costs
• 758% increase in the number of products sold
• Reduced page load time by 80%
• Significant increase in conversion and average basket value
• Reduction in shopping cart abandonment rates thanks to online chats

Each of these indicators translates directly into measurable financial benefits for our client. What is more, the cumulative effect of all the changes implemented continues to grow, as customers appreciate both the technical improvements and the personalised service provided through online chats, which builds their trust and loyalty.

Future plans: Development and further conversion improvement

The results achieved are impressive, but for our client this is just the beginning. As part of our ongoing cooperation, we have planned further stages of the shop's development.

Social media campaigns and remarketing

In the next stage, we plan to implement advanced marketing strategies:

• Targeted social media campaigns aimed at precisely defined audience groups
• Dynamic remarketing advertisements reminding customers of products they have shown interest in
• Product campaigns using data on seasonality and popularity of specific categories
• Collaboration with influencers from the sports industry to increase brand reach
• Integration with fitness and sports applications popular among target customers

We will place particular emphasis on personalising advertising messages so that they reach precisely those people who show the greatest interest in specific products.

Email marketing as a pillar of long-term strategy

At the same time, we are implementing a comprehensive email marketing strategy, which will include:

• Advanced segmentation of the recipient base according to purchase history and interests
• Reactivation message cycles for inactive customers
• Automatic post-sale email sequences that build loyalty
• Thematic newsletters dedicated to specific sports disciplines
• Personalised product recommendations based on previous purchases

We anticipate that the implementation of these strategies will enable further sales growth of 150-200% over the next six months.

What does this mean for your business?

The results described above demonstrate the importance of a comprehensive approach to optimising an online shop. It is worth considering:

• Is your shop utilising the full potential of UX?
• How quickly do your product pages load?
• Is the purchasing process intuitive and straightforward?
• Do you utilise cross-selling and up-selling features?
• Is your product range optimally organised?

Every online shop has its own unique growth potential. Our experience shows that a comprehensive approach, combining in-depth market analysis, UX optimisation, SEO and the implementation of key functionalities, can bring spectacular results in a surprisingly short time.

We are confident that similar results can be achieved in your business as well.