SEO audit – comprehensive analysis of your website's visibility
Not sure why your website isn't showing up in search engines? 63% of internet traffic starts with Google, and your business may be invisible due to errors you don't even notice.
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Why isn't your website attracting customers?
Most entrepreneurs invest significant resources in creating a website, only to later wonder why it is not delivering the expected results. They do not realise that even the most beautiful website does not guarantee success if it is not optimised for search engines.
According to recent research, as many as 75% of users never go to the second page of search results. If your website does not appear in the TOP 10, you are losing potential customers every day. Every day without optimisation means real financial losses.
At Mits, we have conducted over 200 SEO audits that have helped our clients identify critical issues blocking their online visibility. Thanks to our experience, we know where to look for hidden obstacles hindering your website's potential.
Comprehensive SEO audit - what are we analysing?
Our professional SEO audit is not just a superficial analysis of popular parameters. It is an in-depth examination of all aspects affecting your website's visibility in search engines, conducted by experts with 15 years of experience in website optimisation.
Technical analysis of the website
- Checking page loading speed (Core Web Vitals)
- Analysis of indexing and accessibility errors for Google robots
- Verification of HTML code and website structure correctness
- Assessment of responsiveness and adaptation to mobile devices
- Website security check (HTTPS protocol, certificates)
Content analysis
- Assessment of content quality and uniqueness
- Keyword saturation analysis
- Checking the structure of headers and their optimisation
- Meta tag analysis (title, description)
- Verification of alternative texts for images
Link analysis
- External link profile analysis (backlinks)
- Assessment of the quality and quantity of inbound links
- Analysis of internal links and navigation structure
- Identification of potentially toxic links
- Verification of anchor texts
Analysis of competitors websites
- Identifying main competitors in search results
- Comparison of keyword strategies
- Strengths and weaknesses analysis
- Link profile assessment
- Searching for gaps and opportunities for development
Usability analysis (UX)
- User experience evaluation on the website
- Conversion path analysis
- Bounce rate analysis
- Verification of content legibility and accessibility
- Assessment of compliance with WCAG guidelines
What you will gain thanks to an SEO audit?
Investing in a professional SEO audit is the first step towards increasing your website's visibility in search engines and attracting new customers. Here are the specific benefits you will receive:
A concrete action plan instead of guesswork
You will receive a detailed report containing not only a list of problems, but above all clear guidelines on how to fix them. Our recommendations are always ranked by priority and impact on results, so you know exactly where to start optimising. One of our e-commerce clients, using our recommendations, increased organic traffic by 114% in 4 months.
Increased visibility in search engines
Identifying and removing technical barriers significantly improves website indexing. Customers who implemented our recommendations experienced an average 57% increase in keyword visibility within the first 6 months. Greater visibility means more potential customers who will visit your website instead of your competitors.
Competitive advantage
Learn about your competitors strategies and exploit the gaps they have overlooked. Through detailed competitive analysis, you will gain unique insights into the market and identify areas where you can outperform your competitors. For one of our clients in the financial sector, we identified a niche phrase which, after optimisation, resulted in a 37% increase in conversions.
Reducing advertising costs
Better organic rankings mean less need to invest in paid advertising. By implementing recommendations from an SEO audit, our client in the tourism industry reduced their Google Ads expenditure by 42% while maintaining a 23% increase in the number of leads generated.
Increasing the conversion rate
An SEO audit also involves analysing the usability of a website, which directly affects conversions. By eliminating technical barriers and improving the user experience, Your website will be more effective at converting visitors into customers. The average increase in conversion rate after implementing our recommendations is 28%.
How we helped increase website traffic by 348% in two months
Challenge: The owner of an online sports shop struggled with low website visibility despite a solid product base and competitive prices. Continuous investments in content marketing did not yield satisfactory results in organic search results.
Solution: We conducted a comprehensive SEO audit, which revealed several critical technical issues, including:
- Incorrect implementation of URL canonicalisation
- Duplication of content on category subpages
- No optimisation of page loading speed on mobile devices
- Incorrect implementation of data structure (schema.org)
Based on our recommendations, the client implemented the necessary changes, focusing on improving the technical and structural aspects of the website.
Results: Within just two months of implementing the changes:
- Organic traffic increased by 348% compared to the same period last year.
- The number of visible phrases in the TOP 10 search results increased by 217%.
- The conversion rate from organic traffic improved by 28%.
- The average page load time decreased by 62%.
Most importantly, these impressive results were achieved without increasing the content marketing budget, but only by fixing existing technical issues detected during our audit.
What does the SEO audit process look like at Mits?
1. Interview and understanding objectives
We begin with a detailed interview to understand your business, industry, and goals. We get to know your target audience and analyse your current marketing activities.
2. Technical and expert analysis
Our team of experts uses advanced tools to conduct a comprehensive technical analysis of your website, identifying all issues affecting its visibility.
3. Competitor analysis
We analyse the SEO strategies and activities of your main competitors websites, identifying gaps and opportunities that you can exploit to your advantage.
4. Preparation of the report
We prepare a detailed report containing all identified issues, opportunities for development, and specific recommendations for action, along with their prioritisation.
5. Presentation and discussion of results
During the meeting, we discuss the audit results in detail, explain all issues found and answer questions, ensuring full understanding of the recommendations.
6. Implementation support (optional)
Upon request, we offer comprehensive support in implementing recommendations or take over all optimisation activities so that you can focus on your business.
Frequently asked questions about SEO audits
How long does an SEO audit take?
The duration of an SEO audit depends on the size and complexity of the website. For standard company websites or small online shops, the audit usually takes 7–10 working days. For complex e-commerce platforms or portals with a large number of subpages, the process may take twice as long. We always set an exact schedule before starting work.
How much does a professional SEO audit cost?
The cost of an SEO audit is individually tailored to the size of the website and the scope of the analysis. Prices start at PLN 2,500 net for a basic audit for small websites. A full audit for complex e-commerce platforms costs from PLN 5,000 net. We prepare an individual quote each time after an initial analysis of the needs and scope of the project.
Does an SEO audit guarantee first place on Google?
No reputable agency will guarantee specific positions in search results, as Google's final algorithm remains a secret. An SEO audit identifies problems and suggests courses of action that can significantly improve your website's visibility. Clients who have implemented our recommendations achieve an average increase in organic traffic of 73% within 6 months, but exact positions depend on many factors, including the response and actions of competitors.
Do I need further support after the SEO audit?
An SEO audit is a diagnosis and action plan. You can implement the recommendations yourself or with the help of your IT team. However, if you do not have the appropriate resources or know-how, we offer comprehensive support in implementing the recommended changes. Many of our clients decide to continue their cooperation in the form of ongoing SEO optimisation, which allows them to systematically build a competitive advantage.
How soon will I see results after implementing the audit recommendations?
The first effects of technical improvements are usually visible within 2-4 weeks of implementing changes, in the form of better website indexing. Significant changes in positions for key phrases and an increase in organic traffic are most often observed after 2-3 months. The full effects of comprehensive SEO optimisation are visible after approximately 6 months of consistent action. It is worth remembering that SEO is a long-term process and not a one-off activity.
Does the SEO audit take into account the specifics of my industry?
Yes, every SEO audit conducted by Mits is fully tailored to the specifics of the industry and characteristics of the client's business. Our team has experience in optimising websites from various sectors, including e-commerce, finance, education, real estate, medicine and many others. We always take into account the unique characteristics of the market, competition and search behaviour of your target group.
Increase your number of potential customers today!
Każdy dA day with a non-optimised website means real losses for your business. We currently have limited availability and only accept 3 new audit projects per month to ensure the highest quality of service.
Arrange a free consultation during which we will discuss your website's SEO potential and propose individual solutions.
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