Search Engine Optimisation (SEO)

Positioning in Lublin.
Ensure your company ranks high in popular search engines.
Increase your visibility on the Internet!

Website positioning is a process.

Is your website lost in Google search results? At Mits, we have been successfully increasing the visibility of businesses in Lublin and throughout Poland for 15 years, combining advanced SEO techniques with precise analytics.

More than threefold growth – it's possible. Get ahead of the competition with a proven methodology that has brought our clients an increase in organic traffic of up to 348%.

Visibility achieved through proper positioning translates into significantly higher traffic on your website. You can be at the top of search results in your target market.

A high ranking for keywords that are relevant to your business should be combined with a well-thought-out website structure. A significant improvement in conversion and sales is probably what you care about.

Positioning is quite a long process, but at the same time it brings long-lasting effects. Unlike SEM campaigns, a well-positioned website can remain visible on Google for a long time. The selection of appropriate key phrases, even in industries characterized by fierce and aggressive competition, is worth paying special attention to.

You don't have to spend hundreds of thousands of dollars on campaigns that will cut off most of your traffic as soon as they end. The processes we use will ensure your constant visibility.

By combining local and global positioning, your company will gain an advantage over the competition and become the first choice for users who use online search suggestions. If your business is one that relies primarily on the local market, we will take care of that coverage.

Positioning provides these and many other long-term benefits that cannot be achieved by other methods. 
Contact us for a free consultation on the positioning options for your website.

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Services offered as part of SEO

How can we help your company become more visible online?

Before we start working, we will perform a detailed analysis of your website. This will allow us to see exactly what needs improvement, what your strengths are, and where you are losing potential customers. We will also check what phrases your audience is searching for and how your competition compares. This will allow us to plan effective actions tailored to your needs.

No one likes waiting for slow-loading pages—neither customers nor Google. We will take care of the technical side of your website: we will speed it up, make it display well on phones and tablets, and organize its structure. These changes will not only improve your search engine rankings, but also keep more people on your site.

We will help you create content that your potential customers are looking for. We will prepare texts that answer their questions and showcase your expertise. We will also make sure that they are easily visible on Google. We can also improve existing content so that it works better for your business's success.

We will make sure that information about your company appears in valuable places on the internet. This will not only improve your search engine rankings, but also increase trust in your brand. We will ensure that links to your website appear naturally and build its weight and significance.

If you serve local customers, we will make it easier for them to find you. We will take care of your Google listing, positive reviews, and visibility in local search results. Your business will appear when potential customers in your area search for your services.

We will help Google better understand the content of your website. We will add special markups that will display your content as rich results with additional information, stars, or prices. This will significantly increase the chance that a user will click on your result.

Conversion is a user action that is in line with the website owner's expectations. Not only will we drive traffic to your website, but we will also ensure that it translates into real benefits. We will analyze how users navigate the site and what we can change to ensure that more of them ultimately become your customers.

We will regularly show you how your website's positions and search engine traffic are changing. We will prepare clear reports showing your progress. Each time, we will also advise you on the next steps to take to achieve even better results.

If you want your team to better understand SEO principles, we will conduct practical training. We will show you what to look for when creating content, how to check basic metrics, and how to ensure your website's visibility in search engines.

Do you run an online store? We have experience in increasing sales through SEO. We will take care of optimizing categories and products, improving descriptions to make them attractive to customers and search engines. We will implement the best technical practices for e-commerce, and we will also take care of meta tags, internal linking, and filtering. Your store will be more visible to people looking for the products you sell.

Do you want to reach customers in other countries? We will help you establish your presence in foreign search engines. We will conduct an analysis of the local market, competition, and purchasing habits. We will take care of translating and adapting content for specific markets. We will take care of the technical aspects of international positioning, proper content targeting, and building the influence and significance of your domain in the selected country.

Need quick results? We will run effective advertising campaigns on Google Ads and social media. Advertising activities complement SEO perfectly, delivering both quick and long-term results.

We offer various cooperation packages tailored to your needs and budget. You can choose comprehensive service or focus on selected activities. We will always provide you with a transparent quote and scope of work.

We work remotely with clients from all over Poland and abroad. Thanks to modern communication and reporting tools, you can choose an agency based on its competence and offer, rather than just the proximity of its office.

Comprehensive support for your online business

We will make your website work better. A fast and well-organized website is the foundation of online success. We will take care of the technical side to ensure that it works smoothly on both computer monitors and phone screens. We will organize its structure to make it user-friendly and search engine-friendly.

We will prepare content that answers the questions of your potential customers. We will showcase your expertise in a way that attracts attention and builds trust. We will also ensure that this content is clearly visible in search results.

We know how to make your store easier to find for shoppers. We will take care of the proper presentation of products, product categories, and descriptions. We will make it easier for customers to find what they are looking for—and that always translates into higher sales.

We will help you reach customers in other countries. We will research the local market and purchasing habits. We will translate and adapt your content so that it effectively reaches your audience in a given country.

We can create a modern website for you that will not only look great, but also work well and attract customers. If you already have a website, we can help you improve it and adapt it to current standards.

We will prepare professional texts that build your brand. These can be expert articles, product descriptions, or blog posts. We will always tailor them to your needs and the expectations of your audience.

In addition to long-term SEO activities, we can run advertising campaigns on Google and social media. This is a great way to quickly and effectively reach potential customers.

You can choose the package of services that best suits your needs and budget. We will always provide you with a clear plan of action and costs. We work with companies from all over Poland and abroad – location does not matter.

We regularly show you how the results are changing and what has been achieved. You will receive clear reports and specific information about progress. We will also always advise you on the next steps to take.

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Positioning effectiveness

In order for website positioning in Lublin to be effective and generate sales growth, it is necessary to focus on many aspects of website creation that are seemingly unrelated. These can be classified as off-site optimization (outside the website) and on-site optimization (directly on the positioned website). Below are some of them.

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Competitor analysis

Effective SEO requires checking the competitiveness of the industry in which you want to achieve visibility. At this stage, we verify the competitors' key phrases, their visibility on Google, and links from other websites that direct to the target pages.

Key phrase analysis

We will check exactly what words and phrases your potential customers use when searching for services or products. We will analyze which phrases will bring you the most valuable traffic and have the greatest sales potential. We will also examine their competitiveness and positioning difficulty. This will allow you to know which phrases to focus on in order to reach the right audience.

SEO audit

We will thoroughly analyze your website in terms of all elements that affect search engine rankings. We will check both technical aspects, content, and linking. This will allow you to see what works well and what still needs improvement.

Developing a positioning strategy

Based on previous analyses, we will prepare a specific action plan. We will determine what changes need to be made and in what order to achieve the best results. The strategy will show you a clear path to better visibility in search engines.

Local SEO visibility analysis

If you operate locally, we will check how your company appears in local search results. We will examine all factors affecting visibility in your area and suggest measures to increase your local reach.

We use the best tools and techniques in positioning for our activities. 
Depending on your needs, we use Google Search Console, Google Keyword Planner, 
Ahrefs, Semrush, Senuto, or Ubersuggest interchangeably.

On-site optimization

SEO is not only about benefits visible after entering key phrases into a search engine. For positioning to be effective, a website needs to be refined in terms of visuals, usability, and performance. These tasks are carried out as part of on-site optimization.

  • modifications to the website structure / site navigation map
  • content optimization – including high-quality content, avoiding keyword cannibalization, modifying headings, avoiding duplicate content
  • structural data
  • the existence of alt, title, and similar attributes
  • html code optimization
  • correct HTML code semantics
  • internal linking on the website (links to other pages with related topics)
  • URL optimization
  • Ensuring website responsiveness
  • Optimizing website loading speed

Off-site optimization – work to be done outside the website

Off-site optimization refers to all SEO activities carried out outside your website that aim to increase its authority and visibility in search results. It focuses mainly on building valuable links to your website from other places on the internet.

Main activities within off-site optimization:

  • Building a link profile:
    • Acquiring natural links from valuable websites
    • Publication of guest articles on industry portals
    • Creation and distribution of PR materials
    • Collaboration with influencers and industry experts
  • Social media activities:
    • Managing company profiles on social media
    • Sharing and promoting content from the website
    • Building an engaged community
    • Interacting with users and responding to comments
  • Managing local business cards:
    • Optimizing your Google Business Profile
    • Ensuring consistency of NAP data (name, address, phone number)
    • Collecting and managing customer feedback
    • Updating information in local directories
  • Building a brand online:
    • Monitoring brand mentions
    • Online reputation management
    • Participation in industry discussions
    • Building recognition as an expert in your field

Frequently asked questions about SEO in Lublin

The first effects of our actions are visible after just 4-6 weeks. Significant results, in the form of higher positions for competitive local phrases in Lublin, usually appear after 3-6 months. The exact time depends on the competitiveness of the industry, the initial state of the website, and the scope of necessary changes. Unlike many agencies, we do not promise instant miracles, but we guarantee systematic and sustainable visibility growth based on ethical techniques that comply with Google guidelines.

Prices for SEO services in Lublin start at PLN 1,500 per month for a basic local package, suitable for small businesses operating in the local market. For industries characterized by high internal competition and companies with a wider reach, the optimal budgets are PLN 2,500-5,000 per month. We prepare each quote individually, taking into account the specifics of your business, the competitiveness of phrases, and the scope of necessary activities. Importantly, our contracts do not include long-term commitments—we are confident in the quality of our services, which is why we work on a flexible monthly basis.

The optimal solution is a balanced strategy that uses both channels. Paid Google Ads bring immediate results and are good for short-term promotional campaigns. Their disadvantage is that they involve a continuous cost per click. SEO is a long-term investment that provides a steady stream of customers over time at no additional cost. For our clients in Lublin, we recommend initially running Ads campaigns and SEO activities in parallel, gradually increasing the emphasis on organic positioning as the visibility of the website grows. Research shows that companies using this integrated approach achieve a 25% higher return on investment.

Unlike many agencies, Mits is primarily a software house with 15 years of experience in website development, which gives us a unique understanding of the technical aspects of SEO. We do not employ subcontractors—all work is performed by our in-house team of experts. We offer a boutique approach with a dedicated project manager and regular communication that larger agencies cannot provide. Our in-depth knowledge of the local market in Lublin allows us to create strategies that are better suited to local conditions. Finally, we do not bind our clients with long-term contracts – the quality of our services speaks for itself.

We measure the effects of our SEO activities using a comprehensive set of KPIs, which we present in clear monthly reports. We monitor: the positions of key phrases in search engines (with particular emphasis on local phrases for Lublin), changes in organic traffic, conversion rates from organic traffic, user engagement indicators (time spent on the website, bounce rate), increased visibility in Google for phrases related to your industry, the quality and growth of inbound links, and the direct impact of SEO on your revenue. In addition, we tailor metrics to the individual business goals of each client.

If your business serves customers in Lublin and the surrounding area, local SEO is absolutely crucial. Over 46% of all Google searches are local, and 76% of people who perform a local search on their phone visit a store within 24 hours. In the competitive environment of Lublin, a lack of visibility in local search results means giving potential customers to your competitors. Even if you operate in a wider geographical area, positioning for phrases related to Lublin allows you to effectively reach the nearest market, which usually means lower service costs and higher margins.

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